In studying for my Marketing Degree, I've come across several brands that have stood the test of time. Not only has Under Armour been in business since 1996, but they have been consistently growing throughout the years. An article was written (revised in 2016) showcasing Under Armour's "Willful Digital Moves," and that is what I … Continue reading Under Armour: Where Do They Go From Here?
Consumer Behavior – A Marketing Perspective
In studying Marketing, I've come to my consumer behavior class. The following is a blog assignment for that course. Understanding the different types of consumers is crucial to understanding marketing as a whole. Trying to appeal to all consumers will help broaden the "net" that marketers cast to catch customers. The main types of consumers … Continue reading Consumer Behavior – A Marketing Perspective
Is Influencer Marketing The Future?
Influencer marketing - In an effort to further my marketing career, and pass my classes, I'm researching the best types of marketing and what makes them unique. Today's assessment is on influencer marketing. Influencers are content creators on various social media platforms that have a substantial following. Micro-influencers can have as little as 1,000 subscribers … Continue reading Is Influencer Marketing The Future?