This blog is for an assignment for my Marketing Research course. When considering marketing research, Nike has the opportunity to provide more diverse accessories to their inventory. Nike, as a Fortune 500 company, has the means and resources to include new products that are innovative and helpful to those in their target audience. Nike is …
A brand that I found to be very socially responsible in my research was Ben & Jerry’s. They’re mostly well-known for their delicious ice cream flavors including non-dairy and vegan recipes, but what some may not know is that Ben & Jerry’s is changing the game for corporations. It’s Just Ice Cream According to Ben …
Top dog versus the underdog is a concept that has almost become a cliché at this point. Be it a natural leader and the new kid or Bratz vs. Barbies, there will always be competition. Depending on how a brand chooses to portray themselves, both being the underdog and the top dog can work for …
In studying for my Marketing Degree, I’ve come across several brands that have stood the test of time. Not only has Under Armour been in business since 1996, but they have been consistently growing throughout the years. An article was written (revised in 2016) showcasing Under Armour’s “Willful Digital Moves,” and that is what I …
In studying Marketing, I’ve come to my consumer behavior class. The following is a blog assignment for that course. Understanding the different types of consumers is crucial to understanding marketing as a whole. Trying to appeal to all consumers will help broaden the “net” that marketers cast to catch customers. The main types of consumers …
Influencer marketing – In an effort to further my marketing career, and pass my classes, I’m researching the best types of marketing and what makes them unique. Today’s assessment is on influencer marketing. Influencers are content creators on various social media platforms that have a substantial following. Micro-influencers can have as little as 1,000 subscribers …
