Marketing

Nike: Potential For New Accessories?

This blog is for an assignment for my Marketing Research course. When considering marketing research, Nike has the opportunity to provide more diverse accessories to their inventory. Nike, as a Fortune 500 company, has the means and resources to include new products that are innovative and helpful to those in their target audience. Nike is …

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woman using smartphone and laptop

Is Influencer Marketing The Future?

Influencer marketing – In an effort to further my marketing career, and pass my classes, I’m researching the best types of marketing and what makes them unique. Today’s assessment is on influencer marketing. Influencers are content creators on various social media platforms that have a substantial following. Micro-influencers can have as little as 1,000 subscribers …

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