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Consumer Behavior – A Marketing Perspective

In studying Marketing, I’ve come to my consumer behavior class. The following is a blog assignment for that course.

Understanding the different types of consumers is crucial to understanding marketing as a whole.

Trying to appeal to all consumers will help broaden the “net” that marketers cast to catch customers.

The main types of consumers are loyal consumers, impulse consumers, discount consumers, need-based consumers, and wandering consumers (Types of customers 2022).

The type of consumer I am varies due to many different factors. Mostly, I’m a loyal consumers, buying from the same brands. My reasoning for this is I come to enjoy certain brands’ marketing materials and that influences my purchases.

Being a marketer, I see when a brand is going for a certain vibe, and I resonate with unique looking brands.

The loyalty aspect comes into play when I find quality products, great customer service, and convenience.

For example, I frequent the same brands who sell from their websites, Etsy, or Amazon because I am familiar with their products. Occasionally, my consumer behavior shifts to the impulsive purchasing of products.

This is more likely to happen if I’m traveling or in a store where a product catches my eye. This could be again tied to their marketing look and branding, but also has a lot to do with the ingredients of the product and how it’s sourced.

I am a huge advocate for natural, sustainable products when I have the opportunity to support those types of businesses.

Post-purchase behavior is something that I experience with impulse buying. Sometimes I regret a purchase or the amount that I spent on it, however this does not happen to me when I’m pitching products based on loyalty or need.

I am very excited to learn more about consumer behavior and to broaden my marketing skills throughout this course.


Types of customers. Corporate Finance Institute. (2022, November 29). Retrieved March 5, 2023, from

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